The case for sending more emails
Last week I walked you through a full recap of the recent marketing collaboration I hosted called Roadtrip!
In an experiment inside and experiment, I decided to not talk about this offer on social media. Not once.
I just really wanted to test the health of my email list.
And boy did it deliver!
With a two week open cart window, I had pre-written four to five emails to my list.
But because life…it meant I was also real time writing the last three to four aka was rushing to write them.
I had recently come into Kristen Roldan’s Million Dollar Email sales sequence which I’m not joking - looked like this:
…and that’s not even all of them.
If you took the time to count, Kristen sent roughly TWELVE emails on cart close day. 12!
Apparently it worked for her - I think I saw she had 82 sales and earned over $200k in revenue.
Not sure that extreme is where I aim to go, but it did make me think, “Maybeeee…”
On Monday, the day before the actual workshop, I personally brought in roughly 20 orders - or about 10% of sales overall - by sending two emails in one day.
But then I thought, “Come on Jess, you can send one more…” to which I did on the morning of the actual workshop.
Here are the results:
Thirteen more sales!
For those wondering, that eighth and final email had a 42.8% open rate (a little low for me, but still good) and a 1% CTR, but only six people out of my entire email list unsubscribed.
What’s also cool is that the sales spikes were directly correlated to when I sent emails.
I sent sales emails on the following days:
May 30th
May 31st
June 2nd
June 6th
June 9th
June 12th (2)
June 13th
I love this data point because it basically tells me: if I send an email, I will earn money. 🔥
Unfortunately, I can’t say the same about social media. 👎
So, if you’re ever questioning whether you should send any or more emails presenting your offer, the answer is YES.
It will pay off in spades!